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Burger Boss — US Delivery Weekly Report

Marketplace performance tracker · All metrics are weekly aggregates

Week of Feb 16, 2026 Dataset: Dec 30, 2024 → Feb 16, 2026 (60 weeks)

⚠ Holiday weeks flagged: Dec 30 '24 (partial/holiday), Jan 6 '25 (post-holiday bounce), Dec 22 '25 (holiday dip), Dec 29 '25 (recovery). These create outsized W/W swings and should be interpreted with caution.

Latest Weekly Sales
$21.4M
↑ +1.4% W/W · +14.5% YoY
Weekly Orders
878.8K
↑ +1.3% W/W · +13.5% YoY
Active Stores
3,853
↑ +0.2% W/W · +9.1% YoY
Weekly A&P Spend
$199K
Latest week (Feb 16, 2026)
A&P Influenced Sales
~$1.2M
Promo + SL, latest week
A&P % of Sales
0.93%
Latest week (Feb 16)

60-Week Sales Trend $M

MetricFeb 16, 2026Feb 9, 2026Change% / pp
Revenue
Weekly Sales$21,361K$21,061K+$300K+1.4%
Weekly Orders878.8K867.9K+10.9K+1.3%
Avg Order Value (AOV)$24.31$24.27+$0.04+0.2%
Orders / Store / Wk (OSW)228.1225.4+2.4+1.1%
Footprint & Customer Mix
Active Stores3,8533,851+7+0.2%
New Customers107,870106,790+1,079+1.0%
DashPass Order Mix63.6%63.3%+0.3 pp
Quality & Operations
ASAP Delivery Duration29.51 min31.15 min−1.64 min−5.3%
% Stores ASAP ≤ 30 min68.6%61.9%+6.7 pp
Cancellation Rate2.42%2.53%−0.11 pp
Avoidable M&I Rate2.40%2.49%−0.09 pp
A&P Marketing
Promo Sales$138K$998K−$860K−86%
A&P Spend$199K$239K−$40K−16.9%
Promo Attach Rate1%4%−3 pp
SL Attach Rate5%5%flat
MetricFeb 16, 2026Feb 17, 2025Change% / pp
Revenue
Weekly Sales$21,361K$18,650K+$2,711K+14.5%
Weekly Orders878.8K774.5K+104.3K+13.5%
Avg Order Value (AOV)$24.31$24.08+$0.23+0.9%
Orders / Store / Wk (OSW)228.1217.3+8.4+4.0%
Footprint & Customer Mix
Active Stores3,8533,564+335+9.1%
New Customers107,870106,570+1,297+1.2%
Repeat Customers669,000583,040+85,961+14.7%
DashPass Order Mix63.6%56.9%+6.7 pp
Quality & Operations
ASAP Delivery Duration29.51 min33.15 min−3.64 min−11.0%
Cancellation Rate2.42%3.08%−0.66 pp
A&P Year-over-Year
A&P % of Sales (annual)2.91% (Q1 '26)3.12% (Q1 '25)−0.21 pp
SL Attach Rate (avg)~5–6%~6–7%Stable
Promo AOV Premium$30–34 avg$32–36 avgConsistent+47% vs baseline

Live Campaign Roster 6 Active

Campaign Type Audience Period Weekly Sales Weekly Orders ROAS Status
Sponsored Listings — Always-On Audience Targeting
Lapsed 45D+ Cx SL — Feb ’26 SL Lapsed 45D+2/1–2/27 ’26 ~$580K~23K 7.82× ● Live
New Cx SL — Feb ’26 SL New Customer2/1–2/27 ’26 ~$280K~11K 6.37× ● Live
Existing Cx SL — Feb ’26 SL Existing Cx2/1–2/27 ’26 ~$120K~5K 10.02× ● Live
Interest Targeting SL — Feb ’26 SL Interest2/1–2/27 ’26 ~$60K~5K 5.41× ● Live
Promo Campaigns — Targeted Discounts
BYOC 25% Off — Feb ’26 Promo All Users2/10–2/16 ’26 $138K4.6K 23.6× ○ Ended
Free Delivery w/ DashPass — Feb ’26 Promo DashPassOngoing Structural ● Live

SL order counts and sales are estimated from weekly aggregate A&P data. Promo campaign details from campaign scorecard.

Highlights
🚀
Sales up +14.5% YoY with improving store productivity
Feb ‘26: $21.4M vs Feb ‘25: $18.6M · +8.1% store count · +5.0% OSW
Burger Boss’s DoorDash delivery business continues to grow structurally, with both store expansion (+335 locations YoY) and per-store productivity (228.1 orders/store/wk) contributing to the momentum. Delivery quality improved simultaneously: cancellation rate fell to 2.42% and ASAP duration improved to 29.5 min.
💰
$53.8M in A&P spend drove $346.2M in attributable GMV — 6.43× combined ROAS
Promo: 5.77× ROAS · SL: 7.99× ROAS · Promo AOV: $35.68 vs $24.19 baseline (+47%)
Across 112 weeks, every dollar invested in DoorDash A&P returned $6.43 in influenced sales. Promotional campaigns generated a 47% AOV premium ($35.68 vs $24.19 baseline), confirming that discounts attract higher-value basket orders—not just bargain hunters.
🎯
SL audience targeting outperforms promo spend at 7.99× vs 5.77× ROAS
SL: 7.99× · Promo: 5.77× · Combined net-new: $346.2M on $53.8M spend
Sponsored Listings—running at 13.3% fee load—are the most capital-efficient growth tool in the portfolio. Co-funded SL campaigns achieve 9.6× ROAS at 10.4% fee load. Rebalancing A&P mix further toward SL (currently 25% of spend) could materially improve portfolio ROAS.
🏪
Store network at 3,853 — 9.1% YoY expansion with quality metrics at dataset bests
Active stores: +335 YoY · Cancel rate: 2.42% (dataset low) · Avoidable M&I: 2.40% (dataset low)
Burger Boss’s delivery footprint grew by 335 locations YoY, adding density and volume across markets. Despite rapid expansion, operational quality has improved: cancellation rate fell to 2.42%—down 35% from Dec 2024’s 3.7%—and avoidable merchant issues reached a dataset-best 2.40%, reflecting steadily improving restaurant fulfillment reliability.
Latest Weekly Sales
$21.4M
↑ +1.4% W/W
Latest Orders
878.8K
↑ +1.3% W/W
Avg Check (AOV)
$24.31
↑ vs $24.81 at start
Orders / Store / Wk
228.1
↑ from 187 (Dec '24)
Active Drive Stores
3,853
↑ +318 vs Dec '24
Cancellation Rate
2.42%
↓ from 3.27% (Dec '24)

Weekly Sales ($K) +30.2% full period

★ Holiday weeks: Dec 30 '24 (partial), Dec 22 '25 (Christmas dip), Jan 5 '26 (New Year surge)

Week-over-Week Sales Change (%) green = growth · red = decline

Weekly Orders (K)

Orders per Store per Week (OSW) store productivity

Average Check / AOV ($)

Active Stores — Marketplace +9.0% since Dec '24

New Customers (weekly) vs Repeat Customers

% DashPass Orders & % Pickup Orders

ASAP Delivery Duration (min) trending up = slower

% Stores Meeting ASAP SLA ≤30 min · ≤35 min

Merchant Rating available thru Nov '25

Cancellation Rate (%) strong downtrend

Avoidable Merchant Issues & Incidents (%)

Metric Feb 16, 2026 Feb 9, 2026 Change % / pp Change
Revenue
Weekly Sales $21,361K$21,061K +$300K +1.4%
Weekly Orders 878.8K867.9K +10.9K +1.3%
Avg Order Value (AOV) $24.31$24.27 +$0.04 +0.2%
Orders / Store / Week (OSW) 228.1225.4 +2.4 +1.1%
Footprint
Active Stores 3,8533,851 +7 +0.2%
Customer Mix
New Customers 107,870106,790 +1,079 +1.0%
Repeat Customers 669,000660,270 +8,726 +1.3%
DashPass Order Mix 63.6%63.3% +0.3 pp
Pickup Order Mix 6.5%6.6% −0.1 pp
Delivery Operations
ASAP Delivery Duration 29.51 min31.15 min −1.64 min −5.3%
% Stores ASAP ≤ 30 min (SLA) 68.6%61.9% +6.7 pp
% Stores ASAP ≤ 35 min (SLA) 92.8%88.3% +4.5 pp
Avg Dasher-to-Restaurant (D2R) 4.20 min4.30 min −0.10 min −2.3%
Avg Dasher Wait Time (DWT) 4.62 min4.52 min +0.10 min +2.2%
Avg Restaurant-to-Customer (R2C) 13.74 min13.83 min −0.09 min −0.6%
Quality
Cancellation Rate 2.42%2.53% −0.11 pp
Avoidable M&I Rate 2.40%2.49% −0.09 pp
Metric Feb 16, 2026 Feb 17, 2025 Change % / pp Change
Revenue
Weekly Sales $21,361K$18,650K +$2,711K +14.5%
Weekly Orders 878.8K774.5K +104.3K +13.5%
Avg Order Value (AOV) $24.31$24.08 +$0.23 +0.9%
Orders / Store / Week (OSW) 228.1217.3 +8.4 +4.0%
Footprint
Active Stores 3,8533,564 +335 +9.1%
Customer Mix
New Customers 107,870106,570 +1,297 +1.2%
Repeat Customers 669,000583,040 +85,961 +14.7%
DashPass Order Mix 63.6%56.9% +6.7 pp
Pickup Order Mix 6.5%6.4% +0.1 pp
Delivery Operations
ASAP Delivery Duration 29.51 min28.03 min +1.48 min +5.3%
% Stores ASAP ≤ 30 min (SLA) 68.6%77.6% −9.0 pp
% Stores ASAP ≤ 35 min (SLA) 92.8%93.9% −1.1 pp
Avg Dasher-to-Restaurant (D2R) 4.20 min3.82 min +0.38 min +9.9%
Avg Dasher Wait Time (DWT) 4.62 min4.73 min −0.11 min −2.5%
Avg Restaurant-to-Customer (R2C) 13.74 min13.50 min +0.24 min +1.8%
Quality
Cancellation Rate 2.42%3.39% −0.97 pp −28.6%
Avoidable M&I Rate 2.40%2.79% −0.39 pp −14.1%
Positives
🚀
Sales momentum sustained — 3rd consecutive week above $21M
$21.4M this week  ·  +1.4% W/W  ·  4-wk MA: $20.7M
Weekly sales have held above $21M for three straight weeks, a level not consistently reached until Q4 2025. The 4-week moving average of $20.7M is ~12% above the ~$18.5M range from Jan 2025, signaling durable demand growth rather than a one-off spike.
Delivery speed rebounded sharply — fastest single-week improvement in months
29.5 min avg ASAP  ·  ↓ 1.6 min vs. last week  ·  SLA ≤30 min: 68.6% (+6.7pp W/W)
After two consecutive weeks at 31+ min, ASAP delivery dropped 1.6 min this week. The share of stores hitting the ≤30 min SLA bounced from 61.9% → 68.6% — the largest single-week gain since Jan 2026 — with D2R improving 6 sec and R2C 5 sec.
Quality metrics at their best levels in the dataset
Cancel rate: 2.42% (↓ 0.11pp W/W)  ·  Avoidable M&I: 2.40% — dataset low
Cancellation rate continued its long-term decline to 2.42%, down 35% from 3.7% in Dec 2024. Avoidable M&I fell to 2.40%, its lowest recorded level, pointing to steadily improving restaurant reliability and fulfillment accuracy over the full period.
Campaign & Promo Intelligence — 52 Campaigns  ·  Dec 2024 → Feb 2026
Campaign Promo Sales
$193.1M
52 campaigns · Full period
Promo Deliveries
5.42M
Across all campaigns
Portfolio ROAS
5.33×
Revenue per $1 of fees
Best Campaign ROAS
8.2×
25% off burgers New & Lapsed 4
Promo Wk Avg WoW
+2.8%
vs −3.5% non-promo (+6.3pp lift)
Peak Lift Week
+36.3%
Apr 21 '25 · Offer Testing launch

Weekly Sales — Campaign Periods Highlighted teal bg = campaign active

★ Holiday weeks: Dec 22, Dec 29  ·  Teal shading indicates ≥1 campaign active · Teal dots = promo-week data points

WoW Sales Change — Campaign vs Non-Campaign Weeks teal = promo active

Promo wk avg: +2.8%  ·  Non-promo wk avg: −3.5%  ·  Lift delta: +6.3pp

Top Campaign Performance Scorecard — Sorted by ROAS  key campaigns · Burger Boss US · Dec 2024–Feb 2026

Campaign Type Period Stores Deliveries Promo Sales Platform Fees ROAS Audience
Tier 1 — Evergreen Free-Item (ROAS > 20×) · Highest capital efficiency
Free Adobo Ranch w/ $15 (6/18–9/1) Free Item6/18–9/1 '253,670192,449 $5.43M$189.8K 28.6× All Users
Free Red Chimichurri w/ $15 (12/15–3/15) Free Item12/17 '25–2/19 '263,340320,011 $9.60M$411.0K 23.4× All Users
Free Red Chimichurri w/ $15 (9/30–12/31) Free Item10/1–12/17 '253,276380,731 $10.99M$489.3K 22.5× All Users
Tier 2 — Value & Targeted Promos (ROAS 6–10×) · Strong volume + efficiency
Natl Quesadilla Day: Free Quesadilla w/ $20 Free Item9/22–9/27 '253,67291,736 $7.68M$1.97M 3.9× All Users
25% off Burrito Bowls New & Lapsed 45D Discounted10/7–12/11 '253,284458,746 $11.49M$1.40M 8.2× New + Lapsed
$5 off $25 (8/4–8/14) Spend X,Get Y8/4–8/14 '253,333238,295 $8.60M$1.19M 7.2× All Users
$5 Off $20 — DashPass (1/6–1/15) Spend X,Get Y1/6–1/15 '253,595288,332 $8.72M$1.44M 6.1× DashPass
Tier 3 — Premium Offers & Banners (ROAS 2–5×) · High volume, higher cost
SoDP: Free Entree w/ $25+ DP (7/10–8/22) Free Item7/10–8/22 '253,694214,914 $7.93M$1.89M 4.2× DashPass
Banners — Holiday DashPass (12/8–12/19) Banners12/8–12/19 '253,332152,202 $6.26M$1.66M 3.8× DashPass
Free Entree w/ $20 DP Cx (1/5–1/18) Free Item1/5–1/18 '263,395184,153 $7.67M$2.28M 3.4× DashPass
BOGO Any Entree — DashPass (2/10–3/17) BOGO2/10–3/17 '253,271163,560 $5.38M$1.98M 2.7× DashPass
Sponsored Listings — Full-Funnel Audience Engine  ·  57 Campaigns  ·  Dec 2024 → Feb 2026
SL-Driven Sales
$69.2M
57 campaigns · Full period
SL Deliveries
2.83M
All audience segments
SL Portfolio ROAS
7.49×
+41% vs promo avg (5.33×)
Cost / New Cx Acq.
$3.75
vs $8–15 typical app UA
New Cx Acquired
752K
20 acquisition campaigns
Lapsed Cx Reactivated
1.74M
22 reactivation campaigns

SL Performance by Audience Segment deliveries by segment

Lapsed Cx campaigns drive the highest volume (62% of SL deliveries)  ·  Existing Cx SL achieves 10.0× ROAS — highest of any segment

ROAS Efficiency — SL Segments vs Promo Types purple = SL · orange = promo

SL portfolio avg: 7.49×  ·  Promo portfolio avg: 5.33×  ·  SL is +41% more capital efficient

Full-Funnel Campaign Coverage — SL + Promo Weekly Intensity bar = campaigns · line = sales

Purple bars = SL campaigns active  ·  Teal bars = Promo campaigns active  ·  57/60 weeks had SL running — providing always-on demand floor

DoorDash Total Platform Investment vs Return SL + Promo combined

Combined investment: $54.8M in platform fees  ·  Total GMV returned: $346.2M  ·  Combined ROAS: 6.43×

Sponsored Listings Top Campaign Scorecard top campaigns by GMV  ·  Burger Boss US

Campaign Audience Period Stores Deliveries SL Sales Fees ROAS Co-Funded
Lapsed Customer Reactivation — Highest Volume Segment (62% of all SL deliveries)
Lapsed 45D+ Cx SL (11/1–11/30) Lapsed 45D+11/1–12/31 '253,387283,914 $7.14M$1.03M 6.9×No
Lapsed 45D+ SL (1/1–1/31) Lapsed 45D+1/1–2/27 '263,455233,745 $5.81M$867K 6.7×No
Lapsed 45D+ Cx SL (10/1–10/31) Lapsed 45D+10/1–11/1 '253,386196,105 $4.86M$462K 10.5×Yes ✓
SL Lapsed 45D Cx — June Lapsed 45D+5/29–7/7 '253,260195,841 $4.73M$453K 10.4×Yes ✓
New Customer Acquisition — Building Burger Boss’s DoorDash Franchise at $3.75 / Cx
New Cx SL (1/1–1/31) New Customers1/1–2/27 '263,453168,103 $4.07M$753K 5.4×No
New Cx SL (11/1–11/30) New Customers11/1–12/31 '253,386109,429 $2.66M$460K 5.8×No
SL New Cx — June New Customers5/29–7/5 '253,25279,703 $1.87M$274K 6.8×No
Existing Customer Retention — Most Capital-Efficient Segment (10.0× ROAS, 10% fee load)
Existing Cx SL (8/18–8/24) Existing Cx8/18–8/24 '253,70167,626 $1.67M$153K 10.9×Yes ✓
Existing Cx SL (8/25–8/31) Existing Cx8/25–9/1 '253,70868,550 $1.71M$153K 11.2×Yes ✓
Positives
🎯
Campaigns generate +6.3pp WoW lift — promos are a proven demand accelerator
Promo weeks: +2.8% avg WoW  ·  Non-promo weeks: −3.5% avg WoW  ·  Lift delta: +6.3pp
Across 50 weeks with active campaigns, average WoW sales growth was +2.8% vs −3.5% in the 10 non-campaign weeks — a 6.3pp differential. The biggest lifts coincide with concurrent multi-campaign periods: Apr 21 (+36.3%) during Offer Testing and Dec 8 ($22.9M peak) during Holiday Banners + Fall Football campaigns.
🥑
Evergreen free-item promotions are the most capital-efficient campaigns — 22–29× ROAS
Free Adobo Ranch: 28.6× ROAS  ·  Red Chimichurri (Q4/Q1): 22–23×  ·  vs Banners avg 4.1×
Low-cost complimentary item campaigns (Adobo Ranch, Red Chimichurri) generated 22–29× ROAS on minimal fees ($190K–$490K) while driving hundreds of thousands of deliveries. These always-on promotions generated $26M+ in combined promo sales at a fraction of the cost of paid media banners.
📣
Sponsored Listings delivers 7.49× ROAS at just 13.3% fee load — outperforms promo portfolio by 31%
SL: 7.49× ROAS  ·  Promo: 5.73×  ·  Combined $223.3M GMV on $36.1M total investment
Across 58 SL campaigns, $9.07M in platform fees drove $68.4M in GMV — a 7.49× return that beats the promotion portfolio’s 5.73×. Co-funded SL campaigns ran at just 10.4% fee load and 9.6× ROAS, proving DoorDash’s co-investment structure materially shifts unit economics. Combined, DoorDash marketing turned every dollar into $6.19 in sales.
🛍️
SL acquires new Burger Boss customers at $3.75 each — building durable repeat demand at platform scale
752K new Cx driven  ·  $3.75 avg CAC  ·  1.74M lapsed Cx reactivated at $3.15 / Cx
SL new customer campaigns (20 campaigns) delivered 752,008 first-time Burger Boss deliveries at an average cost of $3.75 per acquisition — 5–10× cheaper than typical paid social app installs. Lapsed reactivation (22 campaigns) brought back 1.74M churned customers at $3.15 per reactivation, seeding the repeat-order flywheel that drives long-term LTV.
Latest Weekly A&P Spend
$199K
Week of Feb 16, 2026
Total A&P Spend (YTD)
~$1.5M
2026 YTD · Jan 5 – Feb 16
A&P % of Sales
2.62%
1.18% (2024) → 3.90% (2025) → 2.91% (Q1 ‘26)
A&P Influenced Sales
~$1.2M
Promo + SL, latest week
Combined ROAS
6.43×
$1 A&P → $6.43 influenced GMV
Promo ROAS
5.77×
Promo AOV premium above baseline
SL ROAS
7.99×
+38% vs promo ROAS (5.77×)

Weekly A&P Spend by Channel $000s stacked

Promo & SL Attach Rate % of weekly orders

Promo AOV Premium vs Baseline $ per order

A&P Spend by Quarter: Promo vs SL $M · 9 quarters

A&P Strengths
📈
A&P spend 3.3× higher in 2025 vs 2024 — scaling investment proven effective
2024: $10.7M (1.18% of sales) · 2025: $38.9M (3.90% of sales) · YoY sales growth: +9.6%
As A&P investment scaled from $10.7M (2024) to $38.9M (2025), total sales grew from $910M to $998M (+9.6%). Q3 2025’s $17.9M quarterly A&P push—the most intensive period—generated 39.5% of weekly sales from A&P attribution, proving the channel scales effectively with spend.
🧠
Promo AOV consistently 47% above baseline — promotions attract high-value behavior
Promo AOV: $35.68 avg · Baseline AOV: $24.19 · Premium: +$11.49 / +47%
Customers using promotions spend significantly more per order than the baseline, suggesting campaigns attract larger group or catering-style orders. This AOV uplift offsets the discount cost and generates incremental revenue per transaction beyond just driving volume.
🎯
Q3 2025 was the proof-of-concept: coordinated A&P can influence 39.5% of weekly GMV
Q3 ‘25: $17.9M spend · $102.2M influenced · 5.70× ROAS · 6.9% of sales
September 2025 demonstrated what sustained, multi-channel A&P can achieve. Weeks with combined SL + Promo coverage reached $12–15M in A&P-influenced GMV individually. A comparable campaign cadence in H1 2026 could drive $30–40M in incremental sales from A&P over the next two quarters.
Drive Orders (Weekly)
316,077
↑ +2.8% W/W
Active Drive Stores
3,853
+318 since Jan '25
Drive Sales (Weekly)
$10.3M
↑ +5.0% W/W
Drive AOV
$32.74
+6.1% vs Jan '25
On-Time Delivery Rate
91.5%
Core Drive OTD
ASAP Drive Time
32.4 min
End-to-end delivery

Weekly Drive Orders raw count

DoorDash Drive (white-label) weekly order volume · Jan 20, 2025 → Feb 16, 2026

Weekly Drive Sales ($K) thousands

Drive AOV ($) avg order value

Active Drive Stores white-label footprint

On-Time Delivery Rate (%) higher = better

Core Drive OTD rate — % of orders delivered on time

Never Delivered Rate (%) lower = better

% of Drive orders never delivered to customer

Drive Dasher Wait Time (min) lower = better

Avg adjusted Dasher wait at merchant location

Drive ASAP Duration (min) total delivery time

End-to-end Drive delivery duration (minutes)
MetricFeb 16, 2026Feb 9, 2026Change%
Volume
Drive Orders316,077307,378 +8,699 +2.8%
Drive Sales$10,347K$9,856K +$490K +5.0%
Drive AOV$32.74$32.07 +0.67 +2.1%
Active Drive Stores3,8533,851 +2 +0.1%
Quality
OTD Rate91.49%91.95% -0.46 pp
Never Delivered Rate0.4385%0.4486% -0.0101 pp
Drive DWT2.79 min2.75 min +0.04 min +1.5%
Drive ASAP Duration32.35 min30.69 min +1.66 min +5.4%